The Art of Non-Conformity

Men wanted
for hazardous journey.

Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.

Honour and recognition
in case of success.

After the notice was put out, more than 5,000 men applied. The expedition that followed left them stranded in Antarctica for over a year, subsisting on defrosted ice for water and clubbed seal for food.